{"id":3838,"date":"2026-07-09T07:33:06","date_gmt":"2026-07-09T11:33:06","guid":{"rendered":"https:\/\/oxstrat.com\/portfolio\/5e-saison\/"},"modified":"2026-08-28T15:06:04","modified_gmt":"2026-08-28T19:06:04","slug":"5e-saison","status":"publish","type":"page","link":"https:\/\/oxstrat.com\/en\/portfolio\/5e-saison\/","title":{"rendered":"5e saison"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3838\" class=\"elementor elementor-3838 elementor-1388\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54811c9 e-flex e-con-boxed e-con e-parent\" data-id=\"54811c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<h2 data-interaction-id=\"b961d5f\" class=\"titre-64 sup-5 e-heading-base\" data-e-type=\"widget\" data-id=\"b961d5f\">5e saison<\/h2>\n\t\t\t\t\t<h2 data-interaction-id=\"900bcb5\" class=\"titre-32 e-heading-base\" data-e-type=\"widget\" data-id=\"900bcb5\">Clarify the brand. Streamline its expression. Strengthen its impact.<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6157a elementor-widget elementor-widget-html\" data-id=\"cd6157a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\n    document.addEventListener('DOMContentLoaded', function () {\n    document.querySelectorAll('.sup-5').forEach(function (el) {\n        el.innerHTML = el.innerHTML.replace(\/\\b5e\\b\/g, '5<sup>e<\/sup>');\n    });\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1b61e1 e-flex e-con-boxed e-con e-parent\" data-id=\"e1b61e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\n<hr class=\"separateur-1 e-19f4e84-4e61e22 e-divider-base\" data-interaction-id=\"19f4e84\"  data-e-type=\"widget\" data-id=\"19f4e84\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ecd6af e-con e-atomic-element e-flexbox-base e-b859ed2 \" data-id=\"3ecd6af\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3ecd6af\" data-e-type=\"e-flexbox\" data-id=\"3ecd6af\">\n    <div class=\"elementor-element elementor-element-75fb0ec e-con e-atomic-element e-flexbox-base e-e6dcfa0 \" data-id=\"75fb0ec\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"75fb0ec\" data-e-type=\"e-flexbox\" data-id=\"75fb0ec\">\n    <div class=\"elementor-element elementor-element-47f4b02 wrapper-voir-plus e-flex e-con-boxed e-con e-parent\" data-id=\"47f4b02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;],&quot;sticky_offset_laptop&quot;:130,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<h2 data-interaction-id=\"7ceb0f0\" class=\"h2 e-7ceb0f0-99e7d41 e-heading-base\" data-e-type=\"widget\" data-id=\"7ceb0f0\">Brand Identity and Repositioning<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-3faa6c1 text-clamp elementor-widget elementor-widget-text-editor\" data-id=\"3faa6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>5e Saison brought us in to lead a comprehensive brand repositioning\u2014modernizing its identity while safeguarding the trust established with its luxury travel clientele. A key strategic decision was evolving the brand name from Cinqui\u00e8me Saison to 5e Saison\u2014a punchier, highly scannable format optimized for modern digital environments.<br \/><br \/>We first clarified the brand\u2019s expression by defining a direction that was more direct, accessible, and aligned with its positioning.<br \/><br \/>This strategic work included evolving the name from Cinqui\u00e8me Saison to 5e Saison\u2014a shorter form that is faster to read and more effective in an environment where attention is limited.<br \/><br \/>Building on this foundation, we provided comprehensive brand direction, aligning language, design, and overall experience. The work led to the development of an updated visual identity, including an optimized logo, an animated brand signature for video and digital content, and a sonic identity consistent with the brand\u2019s universe.<br \/><br \/>The new direction was then implemented across every touchpoint: website, email templates, digital campaigns (including Meta), media placements, public relations, and ongoing brand management. Throughout the process, the focus remained on tangible results, performance, and growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c26272 voir-plus-texte elementor-widget elementor-widget-text-editor\" data-id=\"6c26272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>View the full text<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n<hr class=\"separateur-1 e-795782a-713e3c1 e-divider-base\" data-interaction-id=\"795782a\"  data-e-type=\"widget\" data-id=\"795782a\" \/>\n\t\t<div class=\"elementor-element elementor-element-61b4690 e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra e-flex e-con e-child\" data-id=\"61b4690\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e09061e elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-widget elementor-widget-image\" data-id=\"e09061e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"370\" height=\"916\" src=\"https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-mob-1.png\" class=\"attachment-full size-full wp-image-3843\" alt=\"Pr\u00e9sentation de l\u2019image de marque 5e Saison montrant des cartes promotionnelles, des maquettes web et mobiles\" srcset=\"https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-mob-1.png 370w, https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-mob-1-121x300.png 121w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103e3c0 elementor-absolute icon-play elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"103e3c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#elementor-action%3Aaction%3Doff_canvas%3Aopen%26settings%3DeyJpZCI6IjdhNTYxNjkiLCJkaXNwbGF5TW9kZSI6Im9wZW4ifQ%3D%3D\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-play-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90eef6c e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra e-flex e-con e-child\" data-id=\"90eef6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6667b9 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-widget elementor-widget-image\" data-id=\"a6667b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"965\" height=\"475\" src=\"https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e_Saison_Luxe_Magazine_Croisiere-mobile.gif\" class=\"attachment-full size-full wp-image-3701\" alt=\"Articles promotionnels de 5e Saison comprenant un sac r\u00e9utilisable bleu, une gourde r\u00e9utilisable et une tablette affichant le logo de l\u2019agence de voyage sur fond turquoise.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cad278 e-con-full elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra e-flex e-con e-child\" data-id=\"4cad278\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df7bd89 elementor-absolute icon-play elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"df7bd89\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#elementor-action%3Aaction%3Doff_canvas%3Aopen%26settings%3DeyJpZCI6ImVkODMzNWUiLCJkaXNwbGF5TW9kZSI6Im9wZW4ifQ%3D%3D\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-play-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf39e14 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-widget elementor-widget-image\" data-id=\"bf39e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"342\" height=\"620\" src=\"https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-mob-2.png\" class=\"attachment-full size-full wp-image-3842\" alt=\"Pr\u00e9sentation de l\u2019image de marque 5e Saison montrant des cartes promotionnelles, des maquettes web et mobiles\" srcset=\"https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-mob-2.png 342w, https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-mob-2-165x300.png 165w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"66aa203\" class=\"h3 e-heading-base\" data-e-type=\"widget\" data-id=\"66aa203\">Solution<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-5706f0f elementor-widget elementor-widget-text-editor\" data-id=\"5706f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A comprehensive brand repositioning that included clarifying the brand\u2019s expression, evolving its name, developing its visual, motion, and sonic identities, and creating a complete communications ecosystem spanning the website, email marketing, digital campaigns, media, and public relations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be91d0e e-con-full e-flex e-con e-child\" data-id=\"be91d0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\n<hr class=\"separateur-1 e-604e0a5-dde1b38 e-divider-base\" data-interaction-id=\"604e0a5\"  data-e-type=\"widget\" data-id=\"604e0a5\" \/>\n\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"f771077\" class=\"h3 e-heading-base\" data-e-type=\"widget\" data-id=\"f771077\">Outcome<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-166ef45 elementor-widget elementor-widget-text-editor\" data-id=\"166ef45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A clearer, more contemporary brand, better suited to today\u2019s digital landscape. A consistent expression across every touchpoint. A stronger presence supported by practical tools and ongoing brand management focused on performance and growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<a href=\"https:\/\/oxstrat.com\/en\/portfolio\/portfolio-marmetal\/\" target=\"_self\" class=\"e-2097d1e-921519f btn-ghost e-button-base\" data-interaction-id=\"2097d1e\" data-e-type=\"widget\" data-id=\"2097d1e\">\n\t\t<strong>Explore another case study<\/strong>\n\t<\/a>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-d4407ed e-con e-atomic-element e-flexbox-base e-ab31317 \" data-id=\"d4407ed\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d4407ed\" data-e-type=\"e-flexbox\" data-id=\"d4407ed\">\n    <div class=\"elementor-element elementor-element-a7ff54f e-flex e-con-boxed e-con e-parent\" data-id=\"a7ff54f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47e2ad0 elementor-absolute icon-play elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"47e2ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-grow\" href=\"#elementor-action%3Aaction%3Doff_canvas%3Aopen%26settings%3DeyJpZCI6IjdhNTYxNjkiLCJkaXNwbGF5TW9kZSI6Im9wZW4ifQ%3D%3D\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-play-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8335e elementor-widget elementor-widget-off-canvas\" data-id=\"ed8335e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;entrance_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"off-canvas.default\">\n\t\t\t\t\t\t\t<div id=\"off-canvas-ed8335e\" class=\"e-off-canvas\" role=\"dialog\" aria-hidden=\"true\" aria-label=\"video1\" aria-modal=\"true\" inert=\"\" data-delay-child-handlers=\"true\">\n\t\t\t<div class=\"e-off-canvas__overlay\"><\/div>\n\t\t\t<div class=\"e-off-canvas__main\">\n\t\t\t\t<div class=\"e-off-canvas__content\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-a049122 e-con-full e-flex e-con e-child\" data-id=\"a049122\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-305a514 video-target elementor-widget elementor-widget-video\" data-id=\"305a514\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1214377796?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a56169 elementor-widget elementor-widget-off-canvas\" data-id=\"7a56169\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;entrance_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"off-canvas.default\">\n\t\t\t\t\t\t\t<div id=\"off-canvas-7a56169\" class=\"e-off-canvas\" role=\"dialog\" aria-hidden=\"true\" aria-label=\"video2\" aria-modal=\"true\" inert=\"\" data-delay-child-handlers=\"true\">\n\t\t\t<div class=\"e-off-canvas__overlay\"><\/div>\n\t\t\t<div class=\"e-off-canvas__main\">\n\t\t\t\t<div class=\"e-off-canvas__content\">\n\t\t\t\t\t<div class=\"elementor-element elementor-element-aa10db2 e-con-full e-flex e-con e-child\" data-id=\"aa10db2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7577502 video-target elementor-widget elementor-widget-video\" data-id=\"7577502\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1214377640?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0078137 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0078137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1214\" height=\"1793\" src=\"https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-1.png\" class=\"attachment-full size-full wp-image-3841\" alt=\"R\u00e9alisations de 5e Saison en marketing touristique : image de marque, conception web, campagnes num\u00e9riques\" srcset=\"https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-1.png 1214w, https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-1-203x300.png 203w, https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-1-693x1024.png 693w, https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-1-768x1134.png 768w, https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-1-1040x1536.png 1040w\" sizes=\"(max-width: 1214px) 100vw, 1214px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d929b38 e-con-full gif-wrap e-flex e-con e-parent\" data-id=\"d929b38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a151faf elementor-widget__width-inherit elementor-widget-widescreen__width-inherit elementor-widget elementor-widget-image\" data-id=\"a151faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1046\" height=\"326\" src=\"https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/Suspendre-le-GIF-image.gif\" class=\"attachment-full size-full wp-image-3844\" alt=\"Articles promotionnels et outils num\u00e9riques de 5e Saison : sac r\u00e9utilisable et gourde bleu turquoise avec logo,\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b6a7b elementor-absolute icon-play elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c7b6a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-grow\" href=\"#elementor-action%3Aaction%3Doff_canvas%3Aopen%26settings%3DeyJpZCI6ImVkODMzNWUiLCJkaXNwbGF5TW9kZSI6Im9wZW4ifQ%3D%3D\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-play-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M371.7 238l-176-107c-15.8-8.8-35.7 2.5-35.7 21v208c0 18.4 19.8 29.8 35.7 21l176-101c16.4-9.1 16.4-32.8 0-42zM504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f417cb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7f417cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1142\" height=\"1672\" src=\"https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-22.png\" class=\"attachment-full size-full wp-image-3840\" alt=\"R\u00e9alisation marketing de 5e Saison pour Club Med pr\u00e9sentant un kiosque promotionne\" srcset=\"https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-22.png 1142w, https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-22-205x300.png 205w, https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-22-699x1024.png 699w, https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-22-768x1124.png 768w, https:\/\/oxstrat.com\/wp-content\/uploads\/2026\/07\/5e-saison-22-1049x1536.png 1049w\" sizes=\"(max-width: 1142px) 100vw, 1142px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-b56ddf0 e-flex e-con-boxed e-con e-parent\" data-id=\"b56ddf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\n<hr class=\"separateur-1 e-ccf584a-099cf69 e-divider-base\" data-interaction-id=\"ccf584a\"  data-e-type=\"widget\" data-id=\"ccf584a\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dc2dfe e-flex e-con-boxed e-con e-parent\" data-id=\"4dc2dfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c09e92 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3c09e92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em class=\"mauve-pale dm\" style=\"font-size: 108%;\">Together, <\/em> let\u2019s unlock your brand\u2019s full potential.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<a href=\"https:\/\/oxstrat.com\/en\/contact\/\" target=\"_self\" class=\"btn-1 e-button-base\" data-interaction-id=\"de8f2ef\" data-e-type=\"widget\" data-id=\"de8f2ef\">\n\t\t<strong>Let\u2019s talk about your project.<\/strong>\n\t<\/a>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5e saison Clarify the brand. Streamline its expression. Strengthen its impact. Brand Identity and Repositioning 5e Saison brought us in to lead a comprehensive brand repositioning\u2014modernizing its identity while safeguarding the trust established with its luxury travel clientele. A key strategic decision was evolving the brand name from Cinqui\u00e8me Saison to 5e Saison\u2014a punchier, highly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3819,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3838","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/oxstrat.com\/en\/wp-json\/wp\/v2\/pages\/3838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oxstrat.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/oxstrat.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/oxstrat.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oxstrat.com\/en\/wp-json\/wp\/v2\/comments?post=3838"}],"version-history":[{"count":7,"href":"https:\/\/oxstrat.com\/en\/wp-json\/wp\/v2\/pages\/3838\/revisions"}],"predecessor-version":[{"id":3916,"href":"https:\/\/oxstrat.com\/en\/wp-json\/wp\/v2\/pages\/3838\/revisions\/3916"}],"up":[{"embeddable":true,"href":"https:\/\/oxstrat.com\/en\/wp-json\/wp\/v2\/pages\/3819"}],"wp:attachment":[{"href":"https:\/\/oxstrat.com\/en\/wp-json\/wp\/v2\/media?parent=3838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}