Brand Experience
& Digital Ecosystems
Marmetal Industries engaged us to modernize its digital presence and better structure how it presents its expertise in non-ferrous alloys, engineered metals, and industrial processing services. Beyond developing a new website, the project involved creating a platform capable of making complex technical expertise clearer, more accessible, and more useful to a B2B audience.
We developed a digital experience around three key objectives: simplify navigation, highlight Marmetal’s industrial expertise, and create a scalable platform that could be easily maintained by its internal team.
We engineered the platform on WordPress, leveraging WooCommerce not as an e-commerce storefront, but as an interactive B2B technical catalogue engine. This made it possible to showcase Marmetal’s products and industrial capabilities while directing visitors toward quote requests and technical consultations.
An advanced structure built with ACF allowed us to develop dynamic product pages, editable technical tables, custom icons, and a flexible system for managing specialized content. The project also included a custom-built metal weight calculator and the complete migration of data from the previous platform.
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Design and development of a complete B2B digital platform combining user experience, content architecture, an editable technical catalogue, data migration, custom development, and interactive tools. The website was structured to clearly present alloys, product forms, applications, processing services, and technical data, while supporting quote requests and commercial inquiries.
A modern, high-performing, and scalable digital ecosystem capable of turning complex industrial expertise into a clear and accessible experience. A platform that is better aligned with the needs of B2B clients, easier for the internal team to manage, and more effective in supporting Marmetal’s positioning as a specialized provider of non-ferrous alloys and engineered metals.
