The Parc Régional de Sainte-Agathe-des-Monts originally engaged us to build a new website. However, we quickly identified a deeper issue: despite a recent visual refresh, the brand lacked a structured narrative. There was no defined positioning, no overarching storyline, and no unified language to communicate its core identity or visitor experience.
Before designing, we first needed to understand and clarify.
We worked closely with the organization to define the brand in words:
This created the essential foundation needed to ensure consistency across every brand touchpoint.
From there, we provided brand direction, translating strategic intent into a coherent visual expression. The design was developed to support the messaging, reinforce positioning, and give clear form to the experience offered by the Park.
The process ultimately led to the design and development of the website, which became the brand’s first fully structured touchpoint with its audiences.
View the full text
Clarification of the brand’s positioning and verbal expression, followed by strategic brand direction that aligned language and design, brought to life through a coherent, structured digital platform.
A clearly defined, understandable, and aligned brand. A strong narrative supported by coherent visual direction. A website that authentically reflects the Park experience and strengthens its ability to connect with visitors.
